The Advantages
The fox market stated that advertising on TV gives you the opportunity to communicate with local, national and even international audiences. This is done in just a short amount of time. TV ads use audio, visuals and actions to convey the message which easily catches the attention of consumers. When messages are conveyed successfully, the ad becomes more credible to the audience. They also promote products and services but it’s not about making instant sales. The advantage is that when consumers see the ad a couple of times, they are slowly influenced and persuaded to try the product out. Businesses have the ability to segment and organize their advertisements according to their target market. They can choose to ads to appear in between cartoon shows if they are targeting parents to buy products or services for their children. Lastly small, medium and large size businesses will all benefit from the advertising power of television ads. It can get them the attention they need as well as increase brand awareness for their business.
The primary disadvantage of TV advertising is the high costs. TV ads are very expensive. The longer the air time, the more expensive it is. The cost will also depend on what time you choose to telecast your ads. Also, you have to pay for the air time every time the ad is shown Aside from the expensive air time rates, you also have to pay a team of experts to create the advertisement for you. You will need to hire a script writer, video editor, models or an advertising agency. With TV advertising, a mistake cannot happen. If the script needs to be changed, you will have to re-do the whole shoot and this can be financially draining. Compared to print ads, making changes is a lot cheaper and easier.
Advertising on TV is really expensive, i wsih to afford to pay for that one day for my business.
ReplyDeletedespite the cost of advertising on the medium of television, it still remains the best after digital ofcoures, people remember ads on tv more then their favourite shows thats the sort of power we are looking at with tv, it somewhat dictates what the viewwer should be seeing instead of the control being in the viewers hand like with digital advertising
ReplyDeleteYes TV ads maybe expensive but fact is that it is the best way to advertise because it reaches a lot of people.
ReplyDeletehigh cost or not, TV advertising will remain reserved as the best medium!
ReplyDeleteLike it or not, cheap or expensive Television will remain the best in advertising.
ReplyDeletein all that one does in life there are always the advantages and disadvantages and when looking into television they have strong points that work in their favour when it comes to advantages so all they need to do is make sure that the disadvantages do not over power them.
ReplyDeleteWhether high rates or not television will remain the most powerful and the most reliable method of advertising.
ReplyDeleteYEs television is the most powerful communication medium thets why advertising on tv will always be expensive
ReplyDeleteTV adverts are important because some adverts educate us and some are not and tv is powerful and reliable
ReplyDeletepIMrose actually got a point there ,even though it is expensive compared to newspapers and other advertising strategies. but still need to be considered for organisation to be noticed by a large audience
ReplyDeleteI truely believe that TV advertising is the God father of media!
ReplyDelete