The advantages and disadvantages of TV advertising

Television was very popular back in the 1950s and nothing stopped it from becoming one of the best advertising mediums today. As well all know almost everything contain advantages and disadvantages, so here I am going to tell about the advantages and disadvantages of TV ad.

The Advantages
The fox market stated that advertising on TV gives you the opportunity to communicate with local, national and even international audiences. This is done in just a short amount of time. TV ads use audio, visuals and actions to convey the message which easily catches the attention of consumers. When messages are conveyed successfully, the ad becomes more credible to the audience. They also promote products and services but it’s not about making instant sales. The advantage is that when consumers see the ad a couple of times, they are slowly influenced and persuaded to try the product out. Businesses have the ability to segment and organize their advertisements according to their target market. They can choose to ads to appear in between cartoon shows if they are targeting parents to buy products or services for their children. Lastly small, medium and large size businesses will all benefit from the advertising power of television ads. It can get them the attention they need as well as increase brand awareness for their business.

 

 

The Disadvantages
The primary disadvantage of TV advertising is the high costs. TV ads are very expensive. The longer the air time, the more expensive it is. The cost will also depend on what time you choose to telecast your ads. Also, you have to pay for the air time every time the ad is shown Aside from the expensive air time rates, you also have to pay a team of experts to create the advertisement for you. You will need to hire a script writer, video editor, models or an advertising agency. With TV advertising, a mistake cannot happen. If the script needs to be changed, you will have to re-do the whole shoot and this can be financially draining. Compared to print ads, making changes is a lot cheaper and easier.

Progress of TV advertising

Television is the most powerful advertising medium available. The largest corporations around the world use it to build their brands, bring customers, add credibility, and grow their businesses. It is proven that consumers will spend 50% more time with TV than they will with radio, and ten times more than they will reading the newspaper or surfing the Internet.82% of the population say TV is the most influential form of media available. People decide which products and services they want based on what they see on television. However large or small your company is, we'll create a television solution for you. Use the power of television advertising to grow your business. The right medium for the right business. Television works best for advertisers who want to build a longer term solution. Television advertising is, by its nature, a long-term strategy. Think about this for a moment—how many times did you have to see the “Yebo Gogo” ad before you immediately recognized the slogan or were able to repeat it? Chances are somewhere between 6 to 9 times. This is what's known as creating awareness.Your goal is to reach this 6-to-9-view with your potential customers. Test after test has shown that this is the point when viewers become aware of your product, service, or brand. The longer you run your ad, the greater number of people will begin to remember you and potentially become your customers. Increasing awareness also helps reinforce your brand to your existing customers, reminding them of your business, and putting you top-of-mind for their next purchase
However, TV is also a powerful strategy for a special event or promotion, and can drive a lot of customers through your door for a one-time sale. This type of advertising can use a significantly smaller budget, as long as you carefully target the market you want to reach, and create a “blitz” of ads in the few weeks leading up to your campaign.